Contextual advertising

Advertising and promotion of the site is a key role in the formation of stable traffic to a particular resource. The main task of marketing is polagayet at prosuvanni web sites, portals and services for the help of basic tools such as SEO - optimization, contextual advertising, copper banners. However, not all perceive the promotion of the site and advertising as a key to the formation of high conversion. However, the task of SEO is not only to increase the annual traffic, but also to increase the conversion rate (when a visitor to the resource resource to make a desired action, whether it is a purchase, or it is a look at the news).

Main indicators of website promotion efficiency

From the above parameters and make a successful promotion of the site and advertising in Merezhi. With their help you can clearly analyze the mood of the target traffic and recognize at what stage is most lost CA. For example, if an online store receives divine daily traffic (over 5 thousand hosts), but processes only 2 requests per day, it indicates the wrong strategy of the company and the need for internal changes. This is one of the key tasks of Internet marketing. Therefore, the topic of site promotion, promotion and advertising of the site will be relevant not only to the owners of portals, but also to the users.

Prosuvannya sites and Internet advertising is composed of the following elements:

Search optimization - this process is aimed at forming the content of the site in accordance with the search algorithms of Google, Yandex or other search services (it is important to meet the conditions of the correct semantic core and unique content);

Conversion - is determined by the internal service of the search system, it indicates the amount of traffic that made a purchase (or performed another key action);

Contextual advertising is focused on aggressive marketing, when a potential visitor to the site bazhit vidpovidnoe ogoloshennya.

Also, the price of each click (belongs to contextual advertising) influences the indicators of effectiveness. With its help you can recognize the cost, spent one perekhid CA from the advertising announcement. Using the above methods and analyzing them with the help of conversion can be set up for effective advertising sites and promotion of sites, accurately recognizing at what stage the resource loses the largest number of visitors or buyers.