Contextual advertising

Advertising and promotion of the site performs a key role in the formation of stable traffic to a certain resource. The main task of marketing is to promote websites, portals and services with the help of basic tools such as SEO - optimization, contextual advertising, media banners. However, not everyone perceives the promotion of the site and advertising as a key to the formation of high conversion. After all, the task of SEO is not only to increase daily traffic, but also to increase the percentage of conversion (when a visitor to the resource makes the desired action, whether it is a purchase or viewing the news).

The main indicators of the effectiveness of website promotion

From the parameters described above and consists of successful website promotion and advertising on the Web. With their help, you can clearly analyze the mood of the target traffic and determine at what stage the CA is most lost. For example, if an online store gets crazy daily traffic (more than 5 thousand hosts), but processes only 2 requests per day, then this indicates the wrong strategy of the company and the need for internal changes. This is one of the key tasks of Internet marketing. Therefore, the topic of site promotion, promotion and advertising of the site will be relevant not only to the owners of portals, but also to users.

Website promotion and internet advertising consists of the following elements:

Search engine optimization - this process is aimed at forming the content of the site in accordance with the search algorithms of Google, Yandex or other search services (here it is important to adhere to the conditions of the correct semantic kernel and unique content);

Conversion - determined using an internal search engine service, indicates the percentage of traffic that made a purchase (or performed another key action);

Contextual advertising - aimed at aggressive marketing when a potential website visitor sees a relevant ad.

The price of each click (refers to contextual advertising) also affects the performance indicators. With its help, you can determine the cost spent on one transition of CA from the ad. Applying the above methods and analyzing them with the help of conversion you can set up effective website advertising and website promotion, accurately determining at what stage the resource loses the largest number of visitors or customers.